Media year 13

Thursday, 6 June 2013

Our music video is about a man trying to communicate his feelings to his current girlfriend really poorly. He goes through all these different emotions and his unable to control them. At one point during the music video, there’s going to be a band playing behind him in a “rocky” sort of way to blend in with the other scenes. He sings to his partner begging for forgiveness and trying to reassure her that the way he behaves is not because of her. Unfortunately for him, his girlfriend doesn’t want to here it and wants nothing more to do with him.

We plan on filming at around 3:30pm after school; this is because this is the most convenient time for our actor.

Wednesday, 5 June 2013

Freytag's theory

Freytag's theory is used in a lot of music videos; I thought it would be extremely valuable for me to apply his theory to my music video. Our lyrics basically tell a story, for that reason I would think it would be perfect if we applied the mini climaxes, rising action, the climax, falling action and denouement in certain scenes. For example, in the chorus it says "Baby when I’m yelling at you...” we could include the climax there include there. We use Freytag’s theory to make it as interesting as possible for the audience by creating a dramatic structure. Above in the diagram I’ve used, you can see that in Freytag theory there is always something consistently going on throughout the story as there are gradual increases in action until the denouement when the plot starts to cool down and the audience become one with the flow. It builds the tension up to where it reaches the climax, and then takes the audience back down to denouement.

Mood board

My mood board represents all the different emotions I feel when listening to "Awolnation - It's not your fault". I like to think of it as rapid visual prototyping because of how precise it is with the images I had in my head when listening to the song. The first thing I did before creating the mood board, I evaluated the project and picked the mood board style that I believed would work best. The second time I listened to track, I then started to bullet point the idea’s and images I had in my head. After completing that, I then went through my story board and made sure that everything was somehow connected to each other and that no massive gaps we’re left. When listening to the song, it made me want to get up and just act all crazy. I envisioned a neighbourhood where everyone knew everything about each other. I had an image of a little boy getting bullied at the start and then as soon the beat dropped, he then turned into bully. I also had a picture of that one nosy neighbour that just couldn’t help herself from gossiping and interfering in other people’s business. That one crazy scientist that know one ever see’s because never leaves the house, always trying to exceed nature’s limitations. I wanted to include a neighbourhood whore that goes around sleeping with every boy in my music video because it’s something that happens on a daily basis, but people just don’t know about it. A group of parents that pretend to like each other but deep down there’s just deep bitter jealousy. Basically I just wanted to have a neighbourhood that was pretty diverse. Everyone there have different thing going on in their lives that know one really knows about because they just simply don’t care. I decided to use relaxed fonts because if I had used an edgy font, it would have transformed the image of my music video completely. Everything had to be just right. All for 7 times that I repeated the song; I only had an image of one main character that had a rock star look to him. Despite the fact that everyone lived in the same neighbourhood, he is also used a way to connect everything and everyone together because he is the only one in the neighbourhood that knows everyone and everything.

Production schedule

This is our Production Schedule that we will be following on the day. It is really useful to have a production schedule because it’s used as a safeguard to make sure that all the targets are met on time and everyone has a rough idea on what they’re supposed to be doing and how long it will take them. Having a Production Schedule improves organisation because it prevents time being wasted, to make sure that all implications are avoided and filming runs as smoothly as possible.

Tuesday, 4 June 2013

Narrative pitch

Although the sound track we chose for our music video is originally supposed to be a love song, we decided to change it up a bit and add a crazy element to it.

The narrative pitch for our selected music video “It’s Not Your Fault” is going to be a Male Artist trying to express his feelings towards his current girlfriend who is pretty much getting fed up with his mood swings. In the music video we are going to see him go through all these different emotions, demonstrated by his facial expressions, body language and behaviour. The phrase “it’s not your fault” dominates the song because it’s said in the chorus a lot, therefore emphasizing his acknowledgement for his bad/abusive behaviour towards his current girlfriend.

Our market research shows us that women mostly listen to electric music; therefore we should try and concentrate on making our music video appealing to them in order for our music video to sell. There is a possibility that women who listen to songs like “It’s not your fault” have been victims of an abusive relationship which makes it even better for us because they feel like they can relate and that they are not the only ones going through it. I think that we can also attract male audiences because they may also be able to relate to song because of the lyrics. Some men find themselves being abusive to their own partner because of their own personal issues. The song could help men realise that what they are doing is wrong and can seriously damage their relationship. The fact that the artist is expressing his own regrets and emotions in the song, it could really help some men re-evaluate themselves and perhaps want to change.