Freytag's theory

Freytag's theory is used in a lot of music videos; I thought it would be extremely valuable for me to apply his theory to my music video. Our lyrics basically tell a story, for that reason I would think it would be perfect if we applied the mini climaxes, rising action, the climax, falling action and denouement in certain scenes. For example, in the chorus it says "Baby when I’m yelling at you...” we could include the climax there include there. We use Freytag’s theory to make it as interesting as possible for the audience by creating a dramatic structure. Above in the diagram I’ve used, you can see that in Freytag theory there is always something consistently going on throughout the story as there are gradual increases in action until the denouement when the plot starts to cool down and the audience become one with the flow. It builds the tension up to where it reaches the climax, and then takes the audience back down to denouement.

Mood board

My mood board represents all the different emotions I feel when listening to "Awolnation - It's not your fault". I like to think of it as rapid visual prototyping because of how precise it is with the images I had in my head when listening to the song. The first thing I did before creating the mood board, I evaluated the project and picked the mood board style that I believed would work best. The second time I listened to track, I then started to bullet point the idea’s and images I had in my head. After completing that, I then went through my story board and made sure that everything was somehow connected to each other and that no massive gaps we’re left. When listening to the song, it made me want to get up and just act all crazy. I envisioned a neighbourhood where everyone knew everything about each other. I had an image of a little boy getting bullied at the start and then as soon the beat dropped, he then turned into bully. I also had a picture of that one nosy neighbour that just couldn’t help herself from gossiping and interfering in other people’s business. That one crazy scientist that know one ever see’s because never leaves the house, always trying to exceed nature’s limitations. I wanted to include a neighbourhood whore that goes around sleeping with every boy in my music video because it’s something that happens on a daily basis, but people just don’t know about it. A group of parents that pretend to like each other but deep down there’s just deep bitter jealousy. Basically I just wanted to have a neighbourhood that was pretty diverse. Everyone there have different thing going on in their lives that know one really knows about because they just simply don’t care. I decided to use relaxed fonts because if I had used an edgy font, it would have transformed the image of my music video completely. Everything had to be just right. All for 7 times that I repeated the song; I only had an image of one main character that had a rock star look to him. Despite the fact that everyone lived in the same neighbourhood, he is also used a way to connect everything and everyone together because he is the only one in the neighbourhood that knows everyone and everything.

Production schedule



This is our Production Schedule that we will be following on the day. It is really useful to have a production schedule because it’s used as a safeguard to make sure that all the targets are met on time and everyone has a rough idea on what they’re supposed to be doing and how long it will take them. Having a Production Schedule improves organisation because it prevents time being wasted, to make sure that all implications are avoided and filming runs as smoothly as possible.

Narrative pitch

Although the sound track we chose for our music video is originally supposed to be a love song, we decided to change it up a bit and add a crazy element to it.

The narrative pitch for our selected music video “It’s Not Your Fault” is going to be a Male Artist trying to express his feelings towards his current girlfriend who is pretty much getting fed up with his mood swings. In the music video we are going to see him go through all these different emotions, demonstrated by his facial expressions, body language and behaviour. The phrase “it’s not your fault” dominates the song because it’s said in the chorus a lot, therefore emphasizing his acknowledgement for his bad/abusive behaviour towards his current girlfriend.

Our market research shows us that women mostly listen to electric music; therefore we should try and concentrate on making our music video appealing to them in order for our music video to sell. There is a possibility that women who listen to songs like “It’s not your fault” have been victims of an abusive relationship which makes it even better for us because they feel like they can relate and that they are not the only ones going through it. I think that we can also attract male audiences because they may also be able to relate to song because of the lyrics. Some men find themselves being abusive to their own partner because of their own personal issues. The song could help men realise that what they are doing is wrong and can seriously damage their relationship. The fact that the artist is expressing his own regrets and emotions in the song, it could really help some men re-evaluate themselves and perhaps want to change.

Glossary

Styles

Techniques.docx

Conventions.docx

Evidence of me marking up my footage

Yesterday we were learning how to mark up footage and the importance of it. Marking up footage is useful for varies of reasons, one of them being is that it's easier not only for you, but also for your team to find specific clips. This is an overall image of my spreadsheet.

I decided to do it this way because it makes it a lot easier for me to find specific clips and know whether it is a good take or a bad take, and the quality of the footage, all helping me to remain organised when editing my music video and to save time. I added codes to the clips so I know specifically what the clip contains and so that I can identify footage from the beginning middle and end of the product. I also named the quality of footage so I know whether it would be the best place to input the footage, based on its quality.

This is some of the footage’s that I will be using to create my music video, as you can see they all have different codes so that I am able to identify footage and know its use before adding it to the product.

These are my bin files (folders). Having these folders arranged and organised like this makes it easier for me as an editor to edit and find footages. Even though I was involved at every stage of development of this product, in the real world editors would not be on set so they would not know what footage is which so they too before starting to edit would have to add coded to each footage which can take a very long time, talking from experience.

Update on filming

Thursday 13th December:

Today was our first day of filming. It took us just up to two hours to record less than four minutes worth of footage. The fact that our actor had told us that he had learned the lyrics when in actual fact he had not, it put us to a real disadvantage because we we're so clueless on what to do. When he told us that he had learned the lines we should have made it our responsibility to run them through with him rather than just believing him and leaving it till last minute, so to be fair, it wasn't his entire fault. We were able to produce a few successful shots that we can use in our music video but overall, everything was just a completely disaster.

Friday 14th December:

Before going off to film, we re-looked at the footages that we filmed on Thursday so we could see what was left to be done and what needed to be filmed again.

Today filming went really well. We filmed all the footage that we needed in just under an hour. We filmed just over 15 minutes worth of footage. Everyone was really motivated today, especially considering how poorly yesterday went. Anthony really went for it and gave it his all. I think it was because he had to be somewhere in an hour so he was under a lot of pressure and time restrictions. I think it goes to show that some actors work better under pressure because on Thursday when we had all the time in the world, he wasn't able to produce anything productive but today he was just really great! The camera could not get enough of him and he had so much energy to give. As a group we all helped him channel his energy towards our music video. Lorrie and I we're constantly on our feet giving him ideas on what we wanted to see from him. Junior was in charge of the lighting; because we were filming in a drama studio we could control every aspect of the lighting. Rachel was like our live contingency plan, quite often when something went wrong; she already had an idea in mind to replace it.

Monday 17th December:

Today we're just looking over the footages that we filmed on Friday. We're actually quite pleased with what we produced but we have found a few faults that will affect us dramatically when it comes to editing unless we find a way of resolving the issues now. As a group we need to decide how we wish to address them. We could either think about filming the whole piece again or just leaving it all to relay on editing.

The faults we found:

Because we didn't check if the lens was clean, a lot of our footage wasn't focused and came out really blurry which is really disappointing because when we were filming it all, we were actually pleased with the facial expressions Anthony was giving us and how nice the lighting was looking.

We realised that most of the footage we filmed on Thursday and Friday was just the chorus. We filmed it so many times but with completely different ideas. That’s going to be stress editing because we don't have much footage of him saying the lyrics to the other verses. However, we did film a lot of extra clips that we could use to replace the lyric part because Anthony still hadn't learnt the lines, so we had to come up with something quick.

When looking back at the footage that we recorded we also realised that in the majority of shots, Anthony does look pretty tired. He would start off really energetic and stuff but quickly after he starts to get tired and the whole transaction shows on camera. If we had noticed that when filming then we could have had longer breaks, giving him more time to recover. But because we were so focused on filming the whole song without stopping, we completely forgot to check if he was tired or not. When editing as individuals, we have to be selective with the footages that we decide to use.

Why didn't filming follow our story board?

The original story board that we had planned was completely different to our final product. In the story board we had Anthony (our actor) doing all these crazy moves and just going on a total rampage which all could of been achievable if he was prepared to do all them things, and also if he knew how to. Before producing the story board we should have consolidated with Anthony and asked him what he was prepared to do and what he wasn't. Because he didn't have the acting skills that we needed, it made it a lot harder to follow our story board. Other scenes that we also had planned had to be cut because we didn't have the facilities needed for it. And other scenes when filming didn't really look like what we imagined in our heads so we had to cut them out too. We had filmed a few bloopers that we thought wouldn't be useful to us but when editing, I decided to go back and look at them and found that they would actually fit really well in our music video. For an example, there is one scene when a member of my group was just messing about on camera and rejecting Anthony and just pushing him away and stuff. When editing I decided to add it in because we had a scene where Anthony was begging the girl to stay, and the way we had filmed it, it made it seem like Anthony was talking to himself, so by me adding that seen it basically tied the whole seen in.

We experienced so many difficulties when filming; many of them were our own faults and could have been avoided. Before filming we continuously asked our actor if he had revised the lyrics that we gave him. He told us yes that he had but in actual facts he hadn't. It us up to us to follow him up and get him to sing the lyrics to us which would of taken less than 5 minutes but we didn't, no excuses can be made for that. However, luckily we we're able to think on the spot and replace some of the ideas that we had originally planned and replaced them different ideas. For an example, on our story board we had a scene where he was going to say some of the lyrics to when of our other actors with him looking all angry and upset. Instead we changed it up a bit, and instead of him saying the lyrics he would just be saying random things that made him look even angrier and upset. Things like "I hate you...I love you. Sorry...It's not your fault...You did me wrong" and so on.